I have finally started sketchbook and development work for the Zen Web Solutions brief. Initial ideas and a breakdown of their current logo are in. I will be mostly working on the sketchbook now that a lot of the research is completed.
I will be exploring potential new logos within their current logo, experimenting with what is possible with it, before starting a fresh idea. I think this is a good way to undertake a re-brand. Most companies that have re-branded successfully have done this such as Starbucks and KFC. On the other hand Gap re-branded a few years back which led to dreadful feedback since it was so different to their well known and well regarded old logo.
Although starting sketchbook work is a little behind schedule to say the least. I still think I can hit the other deadlines from now on as well as stay on track on my Gantt chart.
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