I have received feedback on the logo concepts for Zen Creative. Although I will have the feedback written up in my sketchbook properly for each concept. I generally received some good feedback, as well as some very helpful constructive feedback on where they can be improved. I am happy to get this feedback before I went through with developing some branding for them. The feedback also backed up some thoughts I had been having about a couple of my ideas. For instance nearly everyone preferred the lower-case font usage of the Conduit ITC font. I had been in favour of the lower-case over the upper-case myself. From this I know I will not be continuing development with the upper-case font.
I will be amending some of the logo's and they will hopefully be much improved through slight adjustments over the next couple of days, and then I am going to take a quick break from the Zen brief to work on the Wheelscape brief as I want to get the banner to him before Christmas.
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