If i am to appear professional to clients, I need to have a brand identity. This is actually something which has been bugging me for a few years, I personally find branding yourself THE hardest thing to do in design. I am just never satisfied with what I come up with.
However, since I more or less NEED a brand identity for this project, I am somewhat forced to create one and fast. I am not seeing this as bad, maybe a real short deadline is what I've needed to be able to finally brand myself.
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