After learning and watching a TED talk with Stefan Sagmeister I was intrigued and impressed enough to buy his book entitled "Made you look". Which is a collection of his studios work. After looking at some initial examples of his work on his site. My overall impression of his work particularly with branding is he goes beyond basic principles of branding, and thoroughly strong brand and identity concept which often has a very simple look to it to create a very unique look to it.
I hope to gain some good creative influences from this book, which may help either my own personal branding or for my client project.
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